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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
Nykaa extends social and financial help to causes such as education, health, women's rights and empowerment, rural development, and disaster management. Some of its notable CSR partnerships are with SPARSH India, CARE International Confederation , PRIDE, Milaap, Nanhi Kali , Make a Wish Foundation, Benefactory, Sneha, GiveIndia, and PM CARES Fund .
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PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16- to 24-year-old women. [2] The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. [3] [4] The brand's headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles. [5]
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women. [ 3 ] [ 10 ] [ 11 ] The company's name is inspired from Grand Trunk Road . [ 12 ] [ 13 ]