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Kannauj Perfume is listed as item 157 of the GI Act 1999, which was passed by the Government of India. [2] Kannauj's perfume sector has a storied history. Due to the role of perfume production in Kannauj, the city is known as "the perfume capital of India". Additionally, one writer said that "Kannauj is to India what Grasse is to France".
Kannauj is famous for distilling of scents and perfumes. It is known as "India's perfume capital" and is famous for its traditional Kannauj Perfume, a government protected entity. This industry is threatened by the rise of perfumes made from chemicals, rather than using attar, made from the petals of flowers grown in this area. [5]
Attar, also known as ittar, is an essential oil derived from botanical or other natural sources. Most commonly these oils are extracted via hydrodistillation or steam distillation . The Persian physician Ibn Sina was the first to derive the attar of flowers from distillation. [ 1 ]
Attar of roses was once made in India, Persia, Syria, and the Ottoman Empire. The Rose Valley in Bulgaria, near the town of Kazanlak, is among the major producers of attar of roses in the world. [10] In India, Kannauj is an important city of fabrication of rose attar, Kannauj is nicknamed "The Grasse of the East" or "The Grasse of the Orient".
The Attarwala are a landless community and are still involved in the manufacture of attar, the traditional perfume of North India. Many now are wage labourers, involved in pulling a rickshaw . They are Shia Muslims and have their own caste association, the Shia Jafria Attarwala Jamat.
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He co-founded Apollo Global Management, an alternative investment firm, with billionaires Leon Black and Marc Rowan in 1990. He has a stake in the New Jersey Devils.
The vast Côtes du Rhône region encompasses nearly 86,000 acres of vines and produces about two-thirds of all Rhône Valley wine, by far more than any other appellation.