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Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.
Success is not a requirement and some business can be disruptive but fail; New firm's business model differs significantly from incumbent [19] Christensen continues to develop and refine the theory and has accepted that not all examples of disruptive innovation perfectly fit into his theory.
The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by the Internet and World Wide Web technologies.
The debate over return-to-office (RTO) policies versus remote-first models is heating up, with major companies staking their claims on both sides.
[2] Others describe Business Transformation as "the process of fundamentally changing the systems, processes, people and technology across a whole business or business unit. As such, a business transformation project is likely to include any number of change management projects, each focused on an individual process, system, technology, team or ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The concept of Digital Business Ecosystem was put forward in 2002 by a group of European researchers and practitioners, including Francesco Nachira, Paolo Dini and Andrea Nicolai, who applied the general notion of digital ecosystems to model the process of adoption and development of ICT-based products and services in competitive, highly fragmented markets like the European one [8] [9].
Digital transformation, the adoption of digital tools to create new or modify existing products, services and operations. Digitization refers to converting information into digital form, while digitalization is the broader process of leveraging digital technologies to transform business operations, enhance efficiency, and create new value.