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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. [4] The company's first store opened in a Cambridge, Massachusetts mall in September 1990. [5] In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding itself.
Bath & Body Works Semi-Annual Sale started today, December 26, and runs through January 2024. Stock up on candles, body care, hand soap and more, up to 75% off.
Retail brands within the L Brands corporate umbrella include Victoria's Secret, Pink (Victoria's Secret), Bath & Body Works, La Senza, and Henri Bendel. Companies that have been spun off from L Brands that are still headquartered in Central Ohio include Abercrombie & Fitch, Lane Bryant, and Tween Brands, formerly Limited Too.
Bath & Body Works Black Chamomile Moisturizing Body Lotion. $17 at Bath & Body Works. Starbucks Gift Card ($25) $25 at Amazon. Mike's Hot Honey. $11 at Amazon.
Bath & Body Works has struggled with consumers and investors as the pandemic beauty boom faded. Its shares are down nearly 14% year to date, compared to the S&P 500's 27% gain.