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Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
A plastic model kit, (plamo in Eastern influenced parlance), [citation needed] is a consumer-grade plastic scale model manufactured as a kit, primarily assembled by hobbyists, and intended primarily for display. A plastic model kit depicts various subjects, ranging from real life military and civilian vehicles to characters and machinery from ...
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Monogram models – American producer of plastic model kits, now under Revell Group of Hobbico. Mont-Blanc – French tin plastic toy and promotional maker for Citroen 1950s-1970s based in Romilly, France [66] Morestone – British diecast models similar to early Matchbox. This is the name before they became Budgie Toys.
Plastic models in the United States, though, were usually produced in 1:25 scale. The first zinc alloy metal cars in this scale (and also 1:24 scale) from European Manufacturers appeared around 1970, made by the likes of German Schuco Modell, Polistil, and Gama Toys. Pocher, the Italian kit maker, even manufactured kits in a large 1:8 scale.
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Aluminum Model Toys (AMT) is an American brand of scale model vehicles. The former manufacturing company was founded in Troy, Michigan, in 1948 by West Gallogly Sr. AMT became known for producing 1:25 scale plastic automobile dealer promotional model cars and friction motor models, and pioneered the annual 3-in-1 model kit buildable in stock, custom, or hot-rod versions.
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