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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s. Made with nylon, elastic nylon net and steel underwires, the underwire bras helped to create fashionable high, pert bosoms.
These bras are heat-molded around round synthetic fibers or foam forms that keep their rounded shape. This construction can include padded bras, contour bras, and "T-shirt bras". Floral or patterned prints also became popular in the 2000s. In 2008, pop singer Madonna started a fashion trend by wearing a bra on the outside of her clothing. [30]
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000. [206] and 70% in 2005. [207] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [208] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
Eby’s wireless bra is made with SoftWire, a piece of proprietary “wireless-underwire” that shapes, supports and lifts the chest, as well as a layer of 3D fabric in the band that adds ...
The front closure detail on this bra makes it easy to put on and take off while offering enough support for daily use. Band sizes: 34 - 50 Cup sizes: B - H Notable 5-Star Review:
The Warnaco Group, Inc. was an American textile/clothing corporation which designed, sourced, marketed, licensed, and distributed a wide range of underwear, sportswear, and swimwear worldwide. Its products were sold under several brand names including Calvin Klein , Speedo , Chaps , Warner's, and Olga.