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Make it catchy Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.
According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase.
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
General Electric's slogans have changed many times throughout the company's history. "Live Better Electrically" was the company's lead advertising campaign from the 1930s to '50s. In the period from 1950 to the "We Bring good Things to Life" campaign of 1979, GE experimented with multiple campaigns surrounding the word progress.
My body, my choice is a slogan describing freedom of choice on issues affecting the body and health, such as bodily autonomy, abortion and end-of-life care. The slogan emerged around 1969 [1] with feminists defending an individual's right of self determination over their bodies for sexual, marriage and reproductive choices as rights.
The philosophy of self examines the idea of the self at a conceptual level. Many different ideas on what constitutes self have been proposed, including the self being an activity, the self being independent of the senses, the bundle theory of the self, the self as a narrative center of gravity, and the self as a linguistic or social construct rather than a physical entity.
You Press the Button, We Do the Rest. " You Press the Button, We Do the Rest " was an advertising slogan coined by George Eastman, the founder of Kodak, in 1888. Eastman believed in making photography available to the world, and making it possible for anyone who had the desire to take great pictures. Until then, taking photographs was a ...
Tagline. In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in ...