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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
Beatrice Foods Company was a major American food conglomerate founded in 1894. [1] [2] One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon.
ILC Dover initially formed as a branch of the International Latex Corporation, the company founded in 1932 by Abram Spanel and later known as Playtex best known for manufacture of women's undergarments. The International Latex Corporation supported American efforts in World War II with latex products such as attack boats, life rafts, and canteens.
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The original Hanes outlet store was housed in a room adjacent to their factory. Hanesbrands currently operates and owns around 220 Hanesbrands, Maidenform and Champion retail stores across the US. [8] The company's flagship store is located in Winston-Salem, North Carolina and opened in summer 2008.