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Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, ... and direct-to-consumer marketing of prescription-only ...
For a variety of reasons, drug companies are now increasingly relying on direct marketing to American consumers. Last year, the pharmaceutical industry spent $5.2 billion on ads promoting specific drugs—an increase of 16 percent over the previous year.
Direct-to-consumer advertising, refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals Direct selling , business model that involves a party buying products from a parent organisation and selling them directly to customers
Pfizer’s direct-to-consumer strategy aligns with the industry’s evolving landscape and strategic priorities, the Financial Times noted. Albert Bourla, Pfizer’s CEO, has emphasized this ...
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