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Following Rainbow High's release, the dolls appeared on multiple hot-toy lists including Toys "R" Us Canada [24] and The Toy Insider, [25] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [26] At the close of 2020, the brand was ...
Before you go ahead and assume that dolls are a gendered toy, you might want to think again. In fact, placing ones in the hands of your toddler is not only incredibly important for imaginative ...
The My Buddy doll line was a toy brand made by Hasbro in 1985 with the intention of making a doll to appeal to young boys and teach them about caring for their friends. [1] This idea was both innovative and controversial for its time, as toy dolls were traditionally associated with younger girls. [2]
In 1993, to draw attention to what they regarded as outdated gender stereotypes exemplified by the dolls, a group of East Village performance artists calling themselves the Barbie Liberation Organization orchestrated an exchange of voice boxes between 300 Teen Talk Barbies and Hasbro Talking Duke G.I. Joe action figures, which were replaced on ...
An infant boy playing with a toy dump truck at the beach. Boys' toys and games, as opposed to girls' toys and games, are a subset of toys and games that appeal to male children. Research suggests that this appeal may be driven by biological factors, peer pressure, parental choices, marketing, and tradition. [citation needed]
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]