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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
Big Mac index, November 2022. The Big Mac Index is a price index published since 1986 by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and providing a test of the extent to which market exchange rates result in goods costing the same in different countries.
In September 2007, the company raised its prices by $0.0099 (from 99 cents to 99.99 cents), marking the first increase in the history of the franchise—to combat "dramatically rising costs and inflation." [8] [9] The store carries some items which are over the .9999 price point; such as $1.99 and $2.99.
This is especially true for Healthy life expectancy, the definition of which criteria may change over time, even within a country. For example, Canada is a country with a fairly high overall life expectancy at 81.63 years; however, this number decreases to 75.5 years for Indigenous people in the country. [4]
[222] [223] The Bulgarian National Bank issues the national currency, lev, which is pegged to the euro at a rate of 1.95583 levŠ° per euro. [ 224 ] After several consecutive years of high growth, repercussions of the financial crisis of 2007–2008 resulted in a 3.6% contraction of GDP in 2009 and increased unemployment.