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  2. Secondary data - Wikipedia

    en.wikipedia.org/wiki/Secondary_data

    Secondary data refers to data that is collected by someone other than the primary user. [1] Common sources of secondary data for social science include censuses , information collected by government departments, organizational records and data that was originally collected for other research purposes. [ 2 ]

  3. Secondary research - Wikipedia

    en.wikipedia.org/wiki/Secondary_research

    Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis. [1] A notable marker of primary research is the inclusion of a "methods" section, where the authors describe how the data was generated.

  4. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...

  5. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Primary data is data collected specifically for the research, such as through interviews or questionnaires. Secondary data is data that already exists, such as census data, which can be re-used for the research. It is good ethical research practice to use secondary data wherever possible. [44] Mixed-method research, i.e. research that includes ...

  6. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Primary data is sourced by the researcher for the specific purpose of addressing the research problem. On the other hand, secondary data is collected for some purpose other than the problem at hand. This data includes information made available by business and government sources, commercial marketing research firms, and computerized databases.

  7. Netnography - Wikipedia

    en.wikipedia.org/wiki/Netnography

    Thus ethnography usually collects real-life observation and primary data, and netnography usually collects computer-based and secondary data; Efficiency. Netnography tends to be less costly and timelier than many other methods because it leverages online archives and existing technologies to rapidly and efficiently gather and sort relevant data.

  8. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc.

  9. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Mobile data collection or mobile surveys is an increasingly popular method of data collection. Over 50% of surveys today are opened on mobile devices. [6] The survey, form, app or collection tool is on a mobile device such as a smart phone or a tablet.