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  2. Request for quotation - Wikipedia

    en.wikipedia.org/wiki/Request_for_quotation

    Here is the list of specifications that are typically included in requests for studies in the market research industry: Research Methodology (e.g., Conjoint Study, Discrete Choice Study, Optimization Study, Satisfaction Tracking, Segmentation, etc.) Subgroups – readable bases necessary for statistically significant reporting

  3. IMRB International - Wikipedia

    en.wikipedia.org/wiki/IMRB_International

    It has been rated the 'Best Market Research Company' by industry body Market Research Society of India (MRSI) for several years. [3] Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [1]

  4. AMA Gold Report Top 50 - Wikipedia

    en.wikipedia.org/wiki/AMA_Gold_Report_Top_50

    The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death. The Honomichl was a rating system developed by Jack Honomichl [2] [3] that "is" the Fortune 500 list of market research firms ...

  5. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

  6. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]

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