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The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.
The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. [41] For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists.
From 2007 to 2016, Doritos fans rose to the Crash the Super Bowl challenge with 30,000 dynamic submissions, with selections narrowed down to one ad, according to the release. This time, the ...
Schreiber is remembered for his many Doritos commercials during the 1970s and 1980s, [5] as well as his appearances on several television series. He was known for his trademark bushy handlebar moustache, curly hair, and comedic reactions.
In a 60-second-long Super Bowl ad, the “Wednesday” and “Scream” star’s grandmothers — and impeccably well-dressed, pantsuited Doritos Dinamita brand characters Dina and …
Pepsi and Doritos will air three 30-second consumer-created ads during the 2011 Super Bowl broadcast on Feb. 11, "leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or ...
A boyfriend teases his girlfriend's pug with Doritos, closes and stands behind a glass door, causing the pug to run towards him, the pug knocks down the glass door to be on top of the boyfriend and gets the Doritos. This ad, because of the tie, was awarded $1 million from PepsiCo, the second time in three years an ad created by online users won.
Each year, advertisers pony up big bucks to wave their wares in front of more than 100 million viewers (even though most commercials are now … Super Bowl Commercials: All the Touchdowns, Field ...