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The personalization of politics political identity, social media, and changing patterns of participation. The Annals of the American Academy of Political and Social Science, 644(1), 20–39. Bimber, Bruce, et al. (2015) "Digital Media and Political Participation The Moderating Role of Political Interest Across Acts and Over Time."
There are other ways social media in the use of politics can have an effect on democracy such as election influence and privacy concerns with data. The use of social media platforms have had crucial effects for election campaigns where politicians are competing for peoples attention, discuss what they're doing, and specific advertising.
Many media effects theories hypothesize conditional media effects, including uses-and-gratifications theory (Rubin 2009), [53] reinforcing spiral model (Slater 2007), [71] the conditional model of political communication effects (McLeod et al. 2009), [72] the elaboration likelihood model (Petty & Cacioppo 1986).
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
Many have also, however, expressed concern about the effect that increasing content recommendations about social issues and politics could have on amplifying misinformation and hate speech.
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]
Political communication is concerned with ideas such as information flow, political influence, policy making, news, and their effects on citizens. [2] The field also focuses on the study of political social media, propaganda, political economy of communication and non-profit organisations that communicate to affect political processes.
Mediacracy is a situation in government where the mass media effectively has control over the voting public.Mediacracy is closely related to a theory on the role of media in the United States political system, that argues that media and news outlets have a large level of influence over voting citizens' evaluations of candidates and political issues, thereby possessing effective control over ...