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Similarity is closely related to Bryne's social psychology model of interpersonal attraction (1961) which is determined by four variables: propinquity (how our environment and situation play a role in determining how often and to what degree we come in contact), need for affiliation, overt stimulus characteristics (refers to the observable ...
The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.
Laws of association in Aristotle's psychology. Impressions are stored in the seat of perception, linked by the laws of similarity, contrast, and contiguity.. In psychology, the principal laws of association are contiguity, repetition, attention, pleasure-pain, and similarity.
Those similarities may stem from a multiplicity of personal attributes including similarity in appearance, race, gender, socioeconomics, and educational attainment. [ 1 ] [ 2 ] [ 3 ] Affinity bias can hamper creativity and collaboration through insular thinking.
In fact, if a target's similarity is seen as a threat due to the target outperforming the individual on some dimension, the individual may downplay the similarity of the target to themselves. This notion ties closely to the phenomena in psychology introduced also by Leon Festinger himself as it relates to the diminishing of cognitive dissonance ...
The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.
In social psychology, social projection is the psychological process through which an individual expects behaviors or attitudes of others to be similar to their own. Social projection occurs between individuals as well as across ingroup and outgroup contexts in a variety of domains. [1]
The terms compatibility and matching, although not identical, are often confused in common speech (the first rather comprises complementarity and the second similarity of partners) The problem's unclear status in social science (the problem may belong to social psychology, sociology, personality psychology etc.)