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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
Google Business Profile (GBP), formerly Google My Business (GMB) is a free tool that allows businesses to create and manage their Google Business listing. These listings must represent a physical location that a customer can visit. A Google Business listing appears when customers search for businesses either on Google Maps or in Google SERPs.
A business listing in Google Maps showing opening times, reviews and photos. This screenshot is from the Android mobile app. Google collates business listings from multiple on-line and off-line sources.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Search engines such as Google Maps carry a significant number of business listings, often rivaling and sometimes exceeding the number of listings found in the traditional online yellow pages. These search engine results are a very effective way to reach new customers. Search engine listings can often be edited by users, not just business owners.
Google Maps – mapping service that indexes streets and displays satellite and street-level imagery, providing directions and local business search. Google My Maps – a social custom map making tool based on Google Maps. Google Earth – virtual 3D globe that uses satellite imagery, aerial photography, GIS from Google's repository.
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