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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
The firm was known as Buhrmann prior to April 20, 2007, when it changed its trading name to that of its best known brand, taken from the United States–based corporation it acquired in 1999. The company was acquired by Staples Inc. in August 2008, and has been integrated into the Staples Advantage brand.
Bain's eight years' of involvement in Ampad is estimated to have generated over $100 million in profits ($60 million in dividends, $45–50 million from the proceeds from stock issued after the company went public, and $1.5-2 million in annual management fees). [49] In 1994, Bain acquired Totes, a producer of umbrellas and overshoes. [50]
[203] [204] This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK's early success in the field was overshadowed by a 1982 deal between McDonald's and The Walt Disney Company to promote Disney's animated films beginning in the mid-1980s and running through the early 1990s.
NXP Semiconductors N.V. (NXP for Next eXPerience) is a Dutch semiconductor manufacturing and design company with headquarters in Eindhoven, Netherlands. [2] It is the third largest European semiconductor company by market capitalization as of 2024. [3]