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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. [1] Occasionally, the speedo genericized trademark is applied to square cut swimsuits, [citation needed] but in general the generic term is used in reference to ...
The history of competitive swimwear has been dominated by concerns over public nudity in the first half of the 20th century and by efforts to reduce water drag in the second half. [1] Those efforts initially led swimmers to reduce the early sagging one-piece swimsuits down to briefs only. With the development of new materials that tightly fit ...
Both are wearing LZR Racer swimsuits. The LZR Pro and LZR Elite lines were launched on February 13, 2008. [9] It was Speedo's campaign focus for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Michael Phelps wearing the suit which was displayed in London ...
In 1956, Speedo became the first company to introduce nylon. [45] Men's swimsuits developed roughly in parallel to women's during this period, with the shorts covering progressively less. Racing-style "speedo" swim briefs became popular, as did thongs, G-strings and bikini style briefs.
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
The company was growing quickly, which required more space to manufacture what was becoming an icon of Australia. In 1928, a competition was held to see who could come up with a new name for the business. The name "Speedo" was born and it is the company's name to this day. [4] Later, he flew to America and set the business up there. [citation ...