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  2. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Ultimately, the $54 markup price is the shop's margin of profit. Cost-plus pricing is common and there are many examples where the margin is transparent to buyers. [4] Costco reportedly created rules to limit product markups to 15% with an average markup of 11% across all products sold. [5]

  3. Contribution margin-based pricing - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin-based...

    Contribution margin-based pricing is a pricing strategy which works without any mention of gross margin percentages. (German:Deckungsbeitrag) It maximizes the profit derived from a company's assortment, based on the difference between a product's price and variable costs (the product's contribution margin per unit), and on one's assumptions regarding the relationship between the product's ...

  4. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Derivation of the markup rule. Mathematically, the markup rule can be derived for a firm with price-setting power by maximizing the following expression for profit: where. Q = quantity sold, P (Q) = inverse demand function, and thereby the price at which Q can be sold given the existing demand. C (Q) = total cost of producing Q.

  5. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  6. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is calculated with selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit, whereas "profit percentage" or "markup" is the percentage of cost price that one gets as profit on top of cost price.

  7. Contribution margin - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin

    Contribution margin. Contribution margin (CM), or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. "Contribution" represents the portion of sales revenue that is not consumed by variable costs and so contributes to the coverage of fixed costs. This concept is one of the key building blocks of break ...

  8. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Then a markup is set for each unit, based on the profit the company needs to make, its sales objectives and the price it believes customers will pay. For example, if a product's price is $10, and the contribution margin (also known as the profit margin) is 30 percent, then the price will be set at $10 * 1.30 = $13. [3]

  9. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    Magnitude of a firm's market power is shown by a firm's ability to deviate from an elastic demand curve and charge a higher price (P) above its marginal cost (C), commonly referred to as a firm's mark-up or margin. [35] The higher a firm's mark-up, the larger the magnitude of power.