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Browlines quickly became popular in post-World War II America, and composed half of all eyeglass sales throughout the 1950s. Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames.
The template for rimless eyeglasses date back to the 1820s, when an Austrian inventor named Johann Friedrich Voigtländer [] marketed a rimless monocle. [2] The design as it is known today arose in the 1880s [3] as a means to alleviate the combined weight of metal frames with heavy glass lenses.
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani.
Frames can be made to hold the lenses in several different ways. There are three common styles: full frame, half frame, and frameless. Full frame glasses have the frame go all around the lenses. Half frames go around only half the lens; typically the frames attach to the top of the lenses and on the side near the top.
The first half of the 18th century saw British optician Edward Scarlett perfect temple eyeglasses which would rest on the nose and the ears. The innovations presented by Scarlett would not only spark some to look at aesthetic customization of eyewear for fashion within Europe but also lead Benjamin Franklin to invent bifocals in colonial America. [12]
Established in 1979, [43] Armani Collezioni (known as Giorgio Armani Le Collezioni for women and Mani for men before 2000) [44] was the diffusion line of Giorgio Armani that retailed at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed in black and written on a white label but often varies.