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The emotional ad features a father and daughter finding a common ground over Taylor Swift and football. In the ad, the father is seen watching football as he attempts to bond with his daughter on ...
The emotional Christmas ad created by Sam Teale Productions shows a young widower working diligently to make the season special for his son. Over the course of the 3-minute clip, the father is ...
Whether or not the granddaughter in the ad is aware of it, she and her grandmother are engaging in reminiscence therapy — a kind of psychotherapy that involves helping people recall older ...
Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...
The holiday commercial ad — titled “Imaginary Iggy” — is fittingly set to Mabel’s piano-ballad cover of Cyndi Lauper’s “Time After Time” as it follows a shy girl, Matilda, through ...
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Behavioral contagion is a form of social contagion involving the spread of behavior through a group. It refers to the propensity for a person to copy a certain behavior of others who are either in the vicinity, or whom they have been exposed to.
The top most-watched commercials on YouTube included Booking.com's ad with the Muppets, Marvel's Thunderbolts trailer and the Doritos "abduction" ad, which was written and directed by a fan.