Ad
related to: how to cross the chasm
Search results
Results From The WOW.Com Content Network
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
In his book Crossing the Chasm, Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous innovations, which may result in a Foster disruption based on an s-curve, [3] there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the vertical markets.
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, [2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. [3]
Yahoo co-founder and AME Cloud Ventures founding partner CEO Jerry Yang shares a few thoughts as Yahoo Finance celebrates the 100th episode of the Opening Bid podcast.
In the beginning of the final stretch, they're tasked with crossing a snowy chasm in a stunt truly out of an action move, holding onto a rope dangling from a helicopter. But on the other side isn ...
Crossing the Quality Chasm: A New Health System for the 21st Century is a report on health care quality in the United States published by the Institute of Medicine (IOM) on March 1, 2001. A follow-up to the frequently cited 1999 IOM patient safety report To Err Is Human: Building a Safer Health System , Crossing the Quality Chasm advocates for ...
Indicative of the gulf separating the two sides is an ongoing disagreement on which additional crossing points should open across a 180-kilometer (120-mile) U.N.-controlled buffer zone to ease the flow of people to and from either side. There are currently eight such crossing points that are open.
This gap between niche appeal and mass (self-sustained) adoption was originally labeled "the marketing chasm". [2] The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. [3] Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process.