Ads
related to: movado watch history
Search results
Results From The WOW.Com Content Network
Movado is an American watch brand originally founded in 1881 in Switzerland. Movado means "movement" in Esperanto . The watches are known for their signature metallic dot at 12 o'clock and minimalist style; [ 2 ] [ 3 ] the company is best known for its Museum Watch.
Movado's advertising praised the benefits of its new "Non-Stop" system: The Ermeto, suspended in its covers which act as sturdy shock absorvers withstanding the most violent shocks, is handled like any other object: a lighter, a pocketknife, etc. The automatic winding Ermeto marks an important date in the history of Swiss watchmaking.
Concord Watch Company is a Swiss luxury goods company that is part of the Movado group, which produces and distributes Movado, Ebel, Coach, and Hugo Boss-branded watches. Founded in 1908, Concord was purchased in 1970 by the North American Watch Company , which also distributed the Piaget and Corum lines of watches. [ 1 ]
In 1968, Zenith merged with Movado (and later Mondia as Movado-Zenith-Mondia) to sell in the United States under the already established Movado brand. With the popularity of quartz watches increasing, Zenith Radio Company decided to enter the market in 1972 through acquisition of Zenith, joining the two companies of the same name.
As part of an effort to combat Japanese watchmakers, Grinberg invested in ultrathin quartz watches, culminating in 1980 with the Concord Delirium IV, which at 0.98 millimeters thick was the first watch thinner than one millimeter. [2] After acquiring Movado in 1983, the firm was renamed the Movado Group. [2]
Related: Ludacris Debates Whether August or September Virgos Are Better — Here's What an Astrologer Says Ludacris’ journey with Movado started at a young age: His mom gifted him his first ...