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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  3. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...

  4. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  5. Millimetre - Wikipedia

    en.wikipedia.org/wiki/Millimetre

    Different lengths as in respect to the electromagnetic spectrum, measured by the metre and its derived scales.The microwave is between 1 meter to 1 millimeter.. The millimetre (international spelling; SI unit symbol mm) or millimeter (American spelling) is a unit of length in the International System of Units (SI), equal to one thousandth of a metre, which is the SI base unit of length.

  6. Conversion tracking - Wikipedia

    en.wikipedia.org/wiki/Conversion_tracking

    With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators . This process functions thanks to a JavaScript tracker or a pixel tracker [ 1 ] (when JavaScript is disabled, for instance in emails), which instantaneously records quantitative ...

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  8. Conversion of units - Wikipedia

    en.wikipedia.org/wiki/Conversion_of_units

    Reversing this yields the formula for obtaining a quantity in units of Celsius from units of Fahrenheit; one could have started with the equivalence between 100 °C and 212 °F, which yields the same formula. Hence, to convert the numerical quantity value of a temperature T[F] in degrees Fahrenheit to a numerical quantity value T[C] in degrees ...

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    AOL Mail welcomes Verizon customers to our safe and delightful email experience!