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Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States. Its namesake beer, Schlitz ( / ˈ ʃ l ɪ t s / ), was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". [ 1 ]
Toucan Brew was introduced in May 2006. It was named after the cartoon toucan used in many Guinness advertisements. This beer had a crisper taste with a slightly sweet aftertaste due to its triple-hopped brewing process. North Star was introduced in October 2006 and sold into late 2007. Three million pints of North Star were sold in the latter ...
In May 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev for $82 million (equivalent to $124m in 2023) and began brewing Rolling Rock at its Newark facility in mid July 2006. [63] Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light , 3.7% ABV, and Rock Light , 3.5%; the company also produces a 5% ABV ...
Toucan Brew was introduced in May 2006. It was named after the cartoon toucan used in many Guinness advertisements. This beer had a crisper taste with a slightly sweet aftertaste due to its triple-hopped brewing process. North Star was introduced in October 2006 and sold until late 2007.
The Plank Road name was resurrected in the 1990s to sell Icehouse and Red Dog as a more premium beer under a different name, so as not to directly associate them with Miller Brewing. Using the tag line "Be Your Own Dog," Tommy Lee Jones was hired to voice Red Dog TV commercials in the ad campaign from the creative team of Michael McLaughlin and ...
Several factors contributed to Milwaukee's brewing industry to become world renowned [10] including its close proximity to Chicago in the wake of the Great Chicago Fire, and the aggressive business styles of the beer barons that emerged during those formative years leading up to its worldwide status. The rise of Milwaukee's brewing industry ...
Corona was officially introduced in 1925. In 1932 Cerveceria Modelo S.A. changed ownership and after a period of acquisition consolidated into Grupo Modelo . With the reduction of tariffs on the import of Mexican beer to the United States when NAFTA came into effect in 1994, along with an increase in immigration between the two countries ...
The Stroh Brewery Company was a beer brewery in Detroit, Michigan.In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, [2] Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream.