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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Phyllis Kenner Robinson (née Kenner, October 22, 1921 – December 31, 2010) was an advertising executive and copywriter who helped create numerous notable ad campaigns. [1] She was a foundation employee of the US agency Doyle Dane Bernbach from 1949 and was instrumental in that agency's success and growth over the next twenty years.
A creative team composed of Eugenio García, Francisco Celedón, and other members of Chile's Christian Democratic Party undertook the effort to air a hard-hitting and impactful political ad campaign against Pinochet. This campaign differed from many others in that it lacked a candidate or central ideology around which to base itself.
Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
AdAge.com calls Gossage a "copywriter who influenced ad-makers worldwide." [9] Today when advertising is disliked and avoided by most people, Howard showed that commercial communication worked best when it was fun, irreverent and entertaining, using humour, intrigue and sometimes outrage to win his audience's attention, affection - and custom.
The commercial was created by the advertising agency Chiat/Day, of Venice, California, with copy by Steve Hayden, [13] art direction by Brent Thomas, and creative direction by Lee Clow. [14] The commercial "grew out of an abandoned print campaign" with a specific theme: [ 3 ]
It has been recognized as "one of the most influential" ad campaigns in the history of marketing, [10] [2] or one of the "most unforgettable images in modern American advertising". [8] TV Guide put it among the "top 100 ads of all time". [10] It became the organization's "calling card." [8] The ad had varying impacts on viewers.