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Colony Brands owns many different catalog companies, including Ashro, Montgomery Ward, AmeriMark, The Swiss Colony, Wisconsin Cheeseman, Midnight Velvet, Ginny's, Monroe and Main, Country Door, Tender Filet, and Seventh Avenue, the latter of which is considered their flagship catalog.
Besides their line of products and their location in Amish country, tourists are also attracted to Lehman's because of the museum-like quality of the store. Some tourists mistakenly think the store sells antiques, but all of the products sold are new, historically accurate replicas. [8] Actual period pieces are on display throughout the store.
A month before the catalog's launch, Swiss Colony President John Baumann told United Press International the retailer might also resurrect the original Montgomery Ward's Signature and Powr-Kraft store brands. [26] Among the new store brands Wards started under Colony was a home and kitchen brand called Chef Tested. [27]
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