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Ernst Heinrich Weber states that "the minimum increase of stimulus which will produce a perceptible increase of sensation is proportional to the pre-existent stimulus," while Gustav Fechner's law is an inference from Weber's law (with additional assumptions) which states that the intensity of our sensation increases as the logarithm of an ...
Weber's law has important applications in marketing. Manufacturers and marketers endeavor to determine the relevant JND for their products for two very different reasons: so that negative changes (e.g. reductions in product size or quality, or increase in product price) are not discernible to the public (i.e. remain below JND) and
His experiments were intended to determine the absolute and difference, or differential, thresholds. Weber was able to define absolute and difference threshold statistically, which led to the establishment of Weber's Law and the concept of just noticeable difference to describe threshold perception of stimuli.
According to Weber's Law, the just-noticeable difference for any stimulus is a constant proportion, regardless of variations in intensity. [18] In discrimination experiments, the experimenter seeks to determine at what point the difference between two stimuli, such as two weights or two sounds, becomes detectable.
It is often considered to supersede the Weber–Fechner law, which is based on a logarithmic relationship between stimulus and sensation, because the power law describes a wider range of sensory comparisons, down to zero intensity. [1] The theory is named after psychophysicist Stanley Smith Stevens (1906–1973).
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Each sensory stimulus corresponds with a particular sensory receptor, for instance the nicotinic acetylcholine receptor for nicotine, or the mechanoreceptor for mechanical pressure. However, stimuli (such as temperatures or radiation) may also affect physiological processes beyond sensation (and even give the measurable response of death).