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A placard is posted on buildings to communicate a wide variety of information, such as fire safety policies, emergency shelters. The International Building Code requires doors in some public and commercial structures, fitted with an internal key lock have a notice "This door to remain unlocked when this space is occupied" in a minimum of 1 inch (25 mm) text be posted beside or above the door. [2]
Exterior signs were a prominent feature of the streets of London from the 16th century. Large overhanging signs became a danger and a nuisance in the narrow ways as the city streets became more congested with vehicular traffic. Over time, authorities were forced to regulate the size and placement of exterior signage.
More recently, hotels have used the do not disturb signs as a way to brand themselves and provide inexpensive advertising. [8] [9] In 2007, Embassy Suites ran a contest allowing the public to design do not disturb signs. The winner was announced in 2008. [10] Door Hangers are also used in competition with direct mail as an advertising vehicle.
Single-sided signs are also available for wall-mount installations. The signs often have metal or plastic knock-outs which can optionally be removed so that an arrow is also lit pointing left or right. Modern exit signs are often combined with other safety devices, such as emergency floodlighting for supplementary area illumination. [13]
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Gas Station Pump Top Advertising: Printed Signage is inserted into sign holder frames above the Pumps. These are called Pump Top advertising and are generally eye-level height. [citation needed] Average dwell time for customers to refuel their vehicle is 3–5 minutes which make this form of advertising very effective to reach automobile drivers.
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