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Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]
The NAI (Network Advertising Initiative) is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. [1] Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy.
The current code base for OpenX Enterprise and Revive Adserver (formerly known as OpenX Source) are completely separate. The software enables web site administrators to rotate banners from both in-house advertisement campaigns as well as from paid or third-party sources, such as Google 's AdSense .
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