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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Website content writer - Wikipedia

    en.wikipedia.org/wiki/Website_content_writer

    Digital marketing agencies combine copy-writing services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication, and design.

  4. Web content development - Wikipedia

    en.wikipedia.org/wiki/Web_content_development

    Content developers may also be search engine optimization specialists, or internet marketing professionals. High quality, unique content is what search engines are looking for. Content development specialists, therefore, have a very important role to play in the search engine optimization process.

  5. Content writing services - Wikipedia

    en.wikipedia.org/wiki/Content_writing_services

    Content Writing Services for Digital Marketing Agencies — Content writing services for digital marketing agencies provide content such as blog posts, social media content, video scripts, SEO content, content marketing material, Client articles, resource page content, web content, guest posts, podcast content, survey questionnaire, etc.

  6. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    SEO writing is also more structured and may involve complicated instructions for better search engine visibility. When more people view the website, there is a chance for the conversion rate to increase. The BLUF model is relevant in SEO writing since it tells the readers what they want to know right away.

  7. Article spinning - Wikipedia

    en.wikipedia.org/wiki/Article_spinning

    Article spinning is a writing technique used to deceitfully create what appears to be new content from pre-existing works. It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism.

  8. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's website.

  9. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.