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The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design. [1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, [2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines.
“The unexpected red theory is basically adding anything that’s red, big or small, to a room where it doesn’t match at all and it automatically looks better,” Brooklyn–based interior ...
Gutsy color choices abound in the project, from the pink and green kitchen to the home office where a pink Parson’s table and red-and-white zig zag rug pop against chocolate brown walls.
Designers weigh in on TikTok's buzzy new interior design trend, the unexpected red theory. Here's how to use it to add instant impact to your home.
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The supermodel was photographed on a casual Whole Foods run in New York City, where she wore a nearly all-black look—with hints of red interspersed throughout.
This data aligns with trends we've already seen in home design so far this year, such as the "unexpected red theory," a term coined by Brooklyn-based designer Taylor Migliazzo Simon on TikTok. The ...