Search results
Results From The WOW.Com Content Network
For example, the central route may permit source variables to influence preference for certain language usage in the message (e.g. "beautiful") or validate a related product (e.g. cosmetics), while the peripheral route may only lead individuals to associate the "goodness" of source variables with the message.
The peripheral route occurs when attitudes are formed without extensive thought, but more from mental shortcuts, credibility, and appearance cues. The route of persuasion processing depends on the level of involvement in the topic or issue. High involvement or elaboration increases central route processing especially when motivation and ability ...
In their theory, there are two different routes to persuasion in making decisions. The first route is known as the central route and this takes place when a person is thinking carefully about a situation, elaborating on the information they are given, and creating an argument. This route occurs when an individual's motivation and ability are high.
The central route to persuasion occurs when people have the ability and motivation to listen to a message, think about its arguments and internalize the information. The recipient relies on cognititive responses instead of heuristics when using the central route.
In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28] The central route pertains to an elaborate cognitive processing of information while the peripheral route relies on cues or feelings. The ELM suggests that true attitude change only ...
For example, "I've flipped heads with this coin five times consecutively, so the chance of tails coming out on the sixth flip is much greater than heads." [ 67 ] Hot-hand fallacy (also known as "hot hand phenomenon" or "hot hand"), the belief that a person who has experienced success with a random event has a greater chance of further success ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
An example of this is the working memory model. This includes the central executive, phonologic loop, episodic buffer, visuospatial sketchpad, verbal information, long-term memory, and visual information. [2] The central executive is like the secretary of the brain. It decides what needs attention and how to respond.