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2. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

4. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). [2] In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.

5. Cost-per-engagement - Wikipedia

   en.wikipedia.org/wiki/Cost-Per-Engagement

   In the Native Advertising/Content Marketing space advertisers can pay for content they promote on a cost-per-engagement (CPE) basis to ensure they drive quality audiences to pay attention to their content. inPowered first introduced CPE pricing for Native Content in 2014 when they enabled advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading their ...

6. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known ... page as well as the ad's position. [33] The cost of a Google Ads ... Party's ads for AdWords and sponsored search results ...

7. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrusive than banner advertisements or pop-ups advertising. In addition, Sponsored Search Advertisement reduces online user search costs and increases the accessibility to ...