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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. [5] [6] Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

5. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

6. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

7. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements. [5] CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis ...

8. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.

9. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...