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The company's shares fell 15% following the announcement, and it suspended dividend payments. Burberry also revealed plans for job cuts, primarily in its UK corporate office. [105] In November 2024, Burberry launched a £40 million cost-cutting program, aiming to stabilize the brand and refocus on its core outerwear and iconic trench coats.
In 1900, Burberry was approached by the British War Office, and was asked to design a coat to replace the military's current heavy coats.This request led Burberry to create the famous gabardine trench coat: "a lightweight cotton raincoat with a deep back yoke, epaulets, buckled cuff straps, a button-down storm flap on one shoulder, storm pockets, and D-ring belt clasps for the attachment of ...
Burberry’s Kensington trench coat does just that, pairing the past-the-knee length of a classic trench with slim arms and a torso that manages to feel tailored but not too tight (though it is ...
It was introduced by Burberry and patented in 1888. [7] Prior to Burberry's development of gabardine, rubberised cotton was the most common fabric used for waterproofing, and the material's heaviness frequently made waterproof clothes uncomfortable. [6] Gabardine, by contrast, was a lightweight, durable, breathable material.
IN FOCUS: As Burberry faces turmoil, Katie Rosseinsky looks back at the British brand’s chequered history and asks how it can turn its fortunes around
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