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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana .
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
Before the invention of clothing sizes in the early 1800s, all clothing was made to fit individuals by either tailors or makers of clothing in their homes. Then garment makers noticed that the range of human body dimensions was relatively small (for their demographic).
As a result, O'Brien and Shelton's work was rejected. In 1958, the National Bureau of Standards invented a new sizing system, based on the hourglass figure and using only the bust size to create an arbitrary standard of sizes ranging from 8 to 38, with an indication for height (short, regular, and tall) and lower-body girth (plus or minus). The ...
Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.