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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
The Gel-1130 was released in 2008 as an entry level shoe for the company's stability running shoes. It was meant to be a cheaper option to the Gel-Kayano 14 and GT-2130 which were more expensive and offered more premium features. [2] The design for the shoe took inspiration from the Gel-Kayano 14.
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Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
The most famous brand of Onitsuka Tiger shoes is the striped Mexico 66 Line. Asics still sells vintage-style Onitsuka Tiger shoes, including the Mexico 66. In Asics' portfolio, Asics is oriented towards sports performance, Asics Tiger focuses on retro and lifestyle sportswear, and Onitsuka Tiger has premium positioning and designer collaborations.
In 2021, controversy arose on Chinese social media as a result of Kayano's post regarding her February 11 trip to the Yasukuni Shrine, a Shinto shrine often a subject of controversy which enshrines Japanese men, women, children, and soldiers who died in numerous wars involving Japan spanning between the Meiji and Showa eras, including 1,068 convicted war criminals that were sentenced to death ...