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A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Best Western – hotel marketing; The Bike Cooperative – began in 2003 as a subsidiary of the Carpet One parent cooperative (CCA Global Partners); in 2009, it became a bona fide cooperative of independent US bike store owners [17] [18]
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
This is a list of notable co-operative enterprises by country. Co-operatives are business organizations owned and operated by a group of individuals for their mutual benefit. [ 1 ] For a list of Co-operative Federations, please see List of co-operative federations .
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co ...
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.
Substantial fruit: "Choose a firm, heavy orange when buying as they tend to be juicier," agrees Cassie Howard, senior director of category management and marketing for Sunkist, a citrus growers ...
Cooperative advertising may be used to incentivize the end-product manufacturer to advertise the ingredient, of which the "Intel Inside" campaign was a big example. In fact, by the end of 1992, over 500 OEMs had signed onto Intel's cooperative marketing program and 70% of OEM ads that could carry the "Intel Inside" logo did so. [3]