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Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [9] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.
Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass communication is used to disperse information at an accelerated rate, often regarding politics and other polarizing topics.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
The choice of the right channel affects successful communication. For example, a classroom teacher has to decide which contents to present orally, by talking about them, and which ones to present visually through books. The choice also depends on the receiver whose decoding skills may be better for some channels than for others. [51] [60]
Despite interpersonal communication being a key ingredient in medical encounters, [51] and physician communication being one of the most important qualities patients indicate in their selection of a new doctor, [52] healthcare organizations do not do a very good job helping their prospective patients understand how a new doctor would ...
Mass media or mass communications are examples of non-personal channels since the message is sent to many individuals at one time. Non-personal channels of communication are made up out of two main types, the first being print. Print media includes newspapers, magazines, direct mail, and billboards.