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Catford could identify where people were from exclusively through their speech. His expertise – which included formal phonetics , the aerodynamic and physiological production of speech, phonetic peculiarities in speech, and an astounding ability to reproduce words, and even speeches, backwards – led him to be invited to the University of ...
Another discovery in translation theory can be dated from 1984 in Europe and the publication of two books in German: Foundation for a General Theory of Translation by Katharina Reiss (also written Reiß) and Hans Vermeer, [12] and Translatorial Action (Translatorisches Handeln) by Justa Holz-Mänttäri. [13]
Catford rationalised this theory in his book Linguistic Theory of Translation: "Cultural untranslatability arises when a situational feature, functionally relevant for the source language text, is completely absent from the culture of which the TL is a part. For instance, the names of some institutions, clothes, foods and abstract concepts ...
He estimates that the theory and practice of English-language translation had been dominated by submission, by fluent domestication. He strictly criticized the translators who in order to minimize the foreignness of the target text reduce the foreign cultural norms to target-language cultural values.
This theory highlights the paradoxical nature of translation wherein it—as a process—assumes the forms of necessity and impossibility at the same time. This is demonstrated in Jacques Derrida 's analysis of the myth of Babel , a word which he described as a name that means confusion and also a proper name of God. [ 5 ]
The Interpretive Theory of Translation [1] (ITT) is a concept from the field of Translation Studies.It was established in the 1970s by Danica Seleskovitch, a French translation scholar and former Head of the Paris School of Interpreters and Translators (Ecole Supérieure d’Interprètes et de Traducteurs (ESIT), Université Paris 3 - Sorbonne Nouvelle).
Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. [1] The transcreation approach is also heavily used today in the translation of video games [4] and mobile apps. [5]
In linguistics, psychology, and literary theory, the concepts of deictic field and deictic shift are sometimes deployed in the study of narrative media. These terms provide a theoretical framework for helping literary analysts to conceptualize the ways in which readers redirect their attention away from their immediate surroundings as they become immersed in the reality generated by the text.