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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
It also began offering new products, such as a mechanical pencil, ballpoint pens, plastic slide rules (instead of wood), and an India ink drawing pen. [15] The Faber-Castell logo was changed in 1950 to an oval design, incorporating the Faber-Castell family crest and the green color which the company had been using since 1905. [15] [13]
Pentel Co., Ltd. (ぺんてる株式会社, Penteru Kabushiki Gaisha) is a privately-held Japanese manufacturing company of stationery products. The name comes from one of their first widely known products and is a portmanteau of the English words pen and pastel.
Founded in 1846, it is one of the oldest pen manufacturers in the world. Cross' products include fountain, ballpoint, and rollerball pens, mechanical pencils and refills. The company also manufactures accessories for those goods such as cases and wallets. The company has also owned Sheaffer, another pen manufacturer, since 2014. [3]
That same year Rotring launched its first drawing board, and the "Tikky" mechanical pencil was released in 1979. The "Art Pen", a fountain pen suitable for calligraphy, was launched in 1984. During the decade, Rotring set new subsidiaries in other European countries, while the "600" mechanical pencil was introduced in 1989.