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On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). [22] Burger King created kids' meal toys to promote the DreamWorks Pictures film Small Soldiers (1998). This led to ...
The predecessor to what is now the international fast food restaurant chain Burger King was founded on July 23, 1954, in Jacksonville, Florida, as Instant Burger King.. Inspired by the McDonald brothers' original store location in San Bernardino, California, the founders and owners, Keith G. Cramer and his stepfather Matthew Burns, began searching for a conce
Toy Story went on to become the highest-grossing domestic film of 1995, beating Batman Forever, Apollo 13 (also starring Tom Hanks), Pocahontas, Casper, Waterworld, GoldenEye, and other films. [102] At the time of its release, it was the third-highest-grossing animated film of all time, after The Lion King (1994) and Aladdin (1992). [17]
In 1991 Burger King signed a ten-film contract with Disney, a venture that was very successful. Burger King promoted films such as Beauty and the Beast (1991), Aladdin (1992), The Lion King (1994), Pocahontas (1995), Toy Story (1995) and The Hunchback of Notre Dame (1996). [79]
Burger King created a line of kids' meal toys to promote Small Soldiers. They were met with some controversy after the film received a PG-13 rating from the Motion Picture Association of America (MPAA). Burger King executives claimed this caught the company by surprise as they were led to believe the film would receive no higher than a PG rating.
Burger King changed its toddler toy designer to Hudson, Ohio-based Little Tikes in 2003. [84] The tween offering, introduced in 1999, is called the Big Kids Meal. [85]
Burger King released a set of 57 Pokémon toys in a two-month long promotion for Pokémon: The First Movie – Mewtwo Strikes Back. These toys were contained within containers resembling Poké Balls, [1] which measured from 2.75 to 3 inches (70 to 76 mm) in diameter. [2]