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A point-of-sale display selling products related to the Easter holiday. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and ...
These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet metal, steel wire, vacuum formed plastic and wood or indeed a combination of more than one of these materials. Choice of material is often dictated by the length of time the display unit will be in store.
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed.At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment.
Displays2go is a manufacturer and e-commerce retailer of point-of-sale displays [1] based in Fall River, Massachusetts. [2] A subsidiary of TAKKT AG, this online business-to-business wholesaler markets its products mainly to retail stores and trade shows.
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From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
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