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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
SAP NetWeaver is a software stack for many of SAP SE's applications.The SAP NetWeaver Application Server, sometimes referred to as WebAS, is the runtime environment for the SAP applications and all of the mySAP Business Suite runs on SAP WebAS: supplier relationship management (SRM), customer relationship management (CRM), supply chain management (SCM), product lifecycle management (PLM ...
Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...
KANA Software, Inc. is a wholly owned subsidiary of Verint Systems (NASDAQ: VRNT) and provides on-premises and cloud computing hosted customer relationship management software products to many of the Fortune 500, mid-market businesses and government agencies. In 2014, Verint acquired the operating assets of KANA for $514 million. [1] [2]
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
By 2009, the offering extended to supply chain management, human-resource management, warehouse-management, customer-relationship management, call-center services, product-lifecycle management, and many other areas. Both in-house expansion and the acquisition of other companies have vastly expanded Oracle's application software business.
Customer Interaction Management (CIM) refers to a type of Enterprise Software Application which is responsible for managing the interaction between an organisation and its customers. [1] Normally, a CIM application will be deployed in a contact centre and used by the agents while communicating with clients customers of the organisation.