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The shift towards green brands is a result of numerous factors such as organic products being more accessible, fuel-efficient and eco-friendly automobiles becoming increasingly prevalent, and countless consumers looking to support the environment and portraying a green image. [22]
The mark is issued to various product categories and the development of standards for more products is in progress. The Ministry of Environment, Forest and Climate Change (MoEF&CC) is implementing an eco-labeling Scheme for environment-friendly products. The Ecomark Scheme has launched in 1991 vide G.S.R. 85(E) [7] dated 21.02.1991.
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this.
The logo is based on the logo of the Nordic Council adopted in 1984 which symbolises trust, integrity and freedom. [1] The Nordic Swan covers 67 different product groups, from hand soap to furniture to hotels. The Nordic Swan is a voluntary license system in which the applicant agrees to follow criteria set outlined by the Nordic Ecolabelling.
Founded in 1988, EcoLogo provides customers – public, corporate and consumer – with assurance that the products and services bearing the logo meet stringent environmental standards that have been verified by a third party auditor. It was founded by the Canadian government, but is now well-known world-wide.
For one thing, it’s environmentally friendly: It’s a highly renewable resource that grows quickly without the need for pesticides or fertilizers, making it eco-friendly to produce. Plus, it ...