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The term data mining appeared around 1990 in the database community, with generally positive connotations. For a short time in 1980s, the phrase "database mining"™, was used, but since it was trademarked by HNC, a San Diego–based company, to pitch their Database Mining Workstation; [11] researchers consequently turned to data mining.
Machine learning and data mining often employ the same methods and overlap significantly, but while machine learning focuses on prediction, based on known properties learned from the training data, data mining focuses on the discovery of (previously) unknown properties in the data (this is the analysis step of knowledge discovery in databases).
Spatial data mining is the application of data mining methods to spatial data. The end objective of spatial data mining is to find patterns in data with respect to geography. So far, data mining and Geographic Information Systems (GIS) have existed as two separate technologies, each with its own methods, traditions, and approaches to ...
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
This data mining method has been explored in different fields including disease diagnosis, market basket analysis, retail industry, higher education, and financial analysis. In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers.
It is often described as deriving knowledge from the input data. Knowledge discovery developed out of the data mining domain, and is closely related to it both in terms of methodology and terminology. [45] The most well-known branch of data mining is knowledge discovery, also known as knowledge discovery in databases (KDD).
The expression computational intelligence (CI) usually refers to the ability of a computer to learn a specific task from data or experimental observation. Even though it is commonly considered a synonym of soft computing, there is still no commonly accepted definition of computational intelligence.
The outer circle in the diagram symbolizes the cyclic nature of data mining itself. A data mining process continues after a solution has been deployed. The lessons learned during the process can trigger new, often more focused business questions, and subsequent data mining processes will benefit from the experiences of previous ones.