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The first Michelin Guide, published in 1900 The 1911 Michelin Guide for the British Isles. In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tyre, the car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Guide Michelin (Michelin Guide). [2]
Michelin (/ ˈ m ɪ ʃ əl ɪ n, ˈ m ɪ tʃ əl ɪ n / MISH-əl-in, MITCH-əl-in, French:), in full Compagnie Générale des Établissements Michelin SCA ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France.
Édouard Michelin (French pronunciation: [edwaʁ miʃlɛ̃]; 23 June 1859 – 25 August 1940) was a French industrialist. He was born in Clermont-Ferrand , France. Édouard and his elder brother André served as co-directors of the Michelin company.
Michelin sued the performance artist Momus in 1991 for releasing a song about the trademarked Michelin Man. [20] [21] The song, simply titled "Michelin Man", was released the same year as the third track on his album Hippopotamomus (which also had a hippopotamus-headed version of the Michelin Man on its cover) used the mascot as a metaphor for ...
Michelin Challenge Bibendum (Berlin, Germany 2011) Movin'On Summit (since 2017), formerly called Michelin Challenge Bibendum, is a major annual sustainable mobility event, organized by the Movin'On Sustainable Mobility Fund, created and inspired by the French tire company Michelin. In December 2008, Michelin announced that it was postponing the ...
François Michelin (15 June 1926 – 29 April 2015) was a French heir and businessman. He was the chief executive officer (CEO) of Michelin from 1955 to 1999. Under his leadership, a family business founded by his grandfather became the leading global tire manufacturer, dominating the market in Europe and the US.