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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Lightburn started his artistic career as a visual merchandiser before he moved on to illustrations by 1984. He had created seventeen book covers leading up to 1994, which included ones for Denise Robertson and William Bell. In 1991, Lightburn expanded his illustrative career to children's books.
Planograms are predominantly used in retail businesses. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white wine).
The most common adult-oriented merchandising is that related to professional sports teams (and their players). [citation needed] A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres.
1996-1999 - Colette Creative Director and Buyer - Co-founder of the Parisian concept store, which opened in March 1997, Milan was in charge of the overall image of the store (window displays, inside visual merchandising) and all the buying (furniture, interior design objects, cosmetics, men's and women's ready-to-wear, accessories and leather ...
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion ...
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In 2009, Ralph Pucci was the recipient of DDI’s Markopoulos Award, the highest distinction in the visual merchandising industry. [12]In 2015, New York’s Museum of Art and Design presented an exhibition called “Ralph Pucci: The Art of the Mannequin” which then traveled to Northeastern University in Boston 2016.